Job Profile and Description
Marketing is an important function in any industry and plays a key role in the insurance industry too.
Insurance officers direct their marketing towards offering a wide variety of products to customers according to their requirements and income.
Sales officers working independently or for particular companies present their services to customers.
Duties and Responsibilities
- The insurance marketing officer must think of strategies to promote his/her company and get ahead of his/her competition
- Act as a link between the management and the customers and caters to the latter’s’ demand and requirements
- Develop relations with the clients and customers and also maintain it
- Conducts internal marketing campaigns and has to accurately track activities and data
- Make effective marketing plans to meet the company targets
- File details of all the transactions and make reports
- Market new business opportunities by making submissions, which are designed to achieve the needed targets
- Attend sales meetings and maintain communication with team leader.
- Performing reconciliation between the Insurance company and the Agent.
- The insurance marketing executive must have good communication and interpersonal skills
- He must have technical knowledge and should know the basic technical work
- He must be able to work for long hours if required
- He should have good negotiation and persuasion skills
- He must interact with customers and maintain good relations with clients
- He should be through with the various schemes of the company so that he can explain to the customer the details
- Must have at least a Diploma in a business related field.
- Certificate of proficiency in Insurance (COP)
- Must have at least 1 year experience in insurance marketing.
