Online Media Expert

Resorts & Cities, the developers of Longonot Gate and Makuyu Ridge, are looking to fill the following position

Vacancy: Online Media Expert 
 

Department: Marketing
 

Job Post Details
 

1. Ability to drive online sales
 

2. Social media content creation:

• Develop content for external communications, blogs and social networking platforms.
• Use creative means to plan and implement a range of social media programs and/or events.
• Contribute to and regularly update external social sites: such as Facebook, Twitter, Instagram and Linkedin.
• To edit posts and increase the company’s online presence
• To post pictures of new products online
• Develop content calendar for these sites.
• Create content for blog and make it interactive

3. Social media community management:

• Respond to stakeholder inquiries and comments on established channels in real time as necessary.
• Listen to and monitor all social media outlets: pages, sites, blogs on a daily basis and post/respond on particular topics or in response to other post/comments.
• Convey a sense of community and build our following based on valuation content and mutual sharing.

4. Website research and monitoring:

• Use alerts, search and other tools to monitor for mentions.
• Manage Company’s Website
• Drive traffic to website
• Perform Search Engine Optimization
• Post ad words, on Google and Yahoo
• Create newsletter subscription
• Any other online value add tasks

5. Email newsletter management:

• Identify editorial and news materials for weekly and month newsletter; lay out newsletter in template, oversee distribution and report results.
• Post newsletter online in a routine bases

6. Train others on using social media platforms effectively:

• Ability to cross-train other employees on electronic and social marketing related functions.
• Must be comfortable presenting technical information to management team and staff.

7. Should be able to keep abreast of latest trends and software.

Requirements

• Bachelor’s degree in Communications, Journalism, Web design  or equivalent combination of professional and academic experience.
• At least 2 years of experience planning, testing, launching, monitoring, optimizing and measuring social media campaigns.
• Excellent knowledge of leveraging social media technologies such as Facebook, Twitter, YouTube, blogs, and working knowledge of web analytics software.
• Photography and Photoshop/photo editing skills.
• Knowledge of Adobe InDesign or other publishing software will be a plus.
• Proficiency using computer packages and software including Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.
• Ability to compose and edit written and electronic materials.

In addition to your resume, please submit at least 2 writing samples and/or URL addresses containing only your content. 

Application Deadline: June 24th, 2015

Email: info@longonotgate.co.ke

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