Job Title: Head of Marketing
Job Code: Head of Marketing / MJO
Number of Positions Open: 1
Reports To: CEO
Location: Kenya
Closing Date: Open Until Filled
Summary
Our client is engaged in the production of breakfast cereals. Their main goal is to provide customers with high quality products that are nutritious to eat.
The candidate will be responsible for developing and implementing marketing strategies and marketing activities in line with the organization’s brand & product Strategies.
Primary Responsibilities
Job Code: Head of Marketing / MJO
Number of Positions Open: 1
Reports To: CEO
Location: Kenya
Closing Date: Open Until Filled
Summary
Our client is engaged in the production of breakfast cereals. Their main goal is to provide customers with high quality products that are nutritious to eat.
The candidate will be responsible for developing and implementing marketing strategies and marketing activities in line with the organization’s brand & product Strategies.
Primary Responsibilities
- Involved in preparation of marketing plan and marketing budget.
- In charge of brand Visibility at the various consumer touch points
- Partner with distributors Stockiest regarding promotions/PR and marketing requirement.
- Coordinate with communication and marketing agency regarding promotions, marketing and PR.
- Work closely with Production and distribution to ensure that the products are available at the market place.
Specific Roles and Responsibilities
Brand Communication & Management
Brand Communication & Management
- Build Brand Awareness, visibility and positioning strategies
- Estimate annual budget requirement for marketing initiatives
- In charge on development of effective communication material
- Approve visual point of sale merchandising.
Customer
- Determine various channels to create a brand loyalty with the consumer
- Create an efficient customer feedback channel and ensure that all their queries are addressed.
- Review market trends on a regular basis and make changes according to change in business environment and customer feedback.
Market intelligence
- Acquire knowledge regarding new and emerging marketing trends in the industry.
- Carry out market research, competitor and customer surveys.
Team Leadership
- Evaluate to review departmental performance, activities and targets.
- Appraise individual team members performance and provide leadership and support
- Monitor and report on activities and provide relevant management information.
Education, Skills and Requirements
- Bachelor’s degree in any field.
How to Apply
Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by sending CV to recruiter@personnelresource.com
Only short listed candidates will be contacted.
“Personnel Resource is an equal opportunity employer”
Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by sending CV to recruiter@personnelresource.com
Only short listed candidates will be contacted.
“Personnel Resource is an equal opportunity employer”
